In order to increase the brand awareness and value of the company in a way that supports the corporate vision, mission, and goals; the role owner must work in close contact with the International Brand Communication team in HQ and country teams, determining the local communication strategy and marketing activities of the country to bring together the improvement in communication that match the periodic needs of target customers with the target audience through the right communication channels, managing social media accounts, offline campaigns with agencies and creating monthly plans, managing and developing local campaigns and management processes and achieving KPI/OKR targets by focusing on accountability.
Key responsibilities:
Creating and Serving Kick Off Briefs aligned with the International Brand Communication Team in HQ to Develop Projects in Line with Local Calendars and Business Goals During the Year
Control and Coordination of the Compliance of Non-Brief Projects Developed aligned with the International Brand Communication Team in HQ in Line with Local Calendars with Brand Business Goals, Strategy, and Positioning
Helping to create the International Brand Communication Team in HQ with Main Briefs for 360 or Wide-Scope Projects and/or Campaigns to be Developed in the Country, Ensuring the Main Production of Important Main Assets (visual, production, etc.) with local 3rd parties in line with the Global Positioning of the Brand
Having an active role in seeking out new 3rd parties for local communication (agencies, mediums, platforms) and managing the partnership process aligned with the International Brand Communication Team.
Planning and Coordinating the Main Creative Production for Outdoor and Printed Communication Channels (Shopping Mall Screens, Outdoor and OOH Boards and Screens) in the Country aligned with International Brand Communication Team in HQ
Report the Work Completed to the International Brand Communication Manager in HQ and Submit the budget & offers of projects for the Approval of the International Brand Communication Manager.
Reporting the Work Completed to International Brand Communication Manager in the Top Management Format and Evaluating the Work Outputs and Learnings
Organizing Daily and Project Workflows of country communication (social media, digital, offline channels and malls)
Planning and managing local influencer campaigns always following trends of the country and global markets aligned with the International Brand Communication Team in HQ, ensuring assets are delivered in line with brand values and rules, reporting the results to the International Brand Manager with key results and learnings.
Education and experience:
Must have a Bachelor's Degree in Business, Economics or a related field
3+ years of related experience
Must have experience in Marketing and or Advertising in Retail Industry
Must have demonstrated experience in Social Media Management, Content Creation Integrated Marketing, Digital Marketing and Event Planning and Management
Previous experience in Corporate Account Management Communication and or similar experience in an Agency are a plus.
Good knowledge of communication is a must.
Advanced level proficiency in English - written and spoken
Keen to learning and following marketing trends all over the world
Strong organization and planning ability & communication skills
Able to work flexibly, willing to and no prohibition of travel
Result-oriented in a dynamic organization
Master knowledge of MS Office programs, especially PowerPoint, Outlook, and Excel