Brand Manager At Kenafric Industries

The main purpose of the role is to drive brand strategy behind trade and consumer marketing initiatives to achieve Business Revenue and EBITDA Goals. The Brand Manager will be responsible for developing, managing, and executing brand strategies and campaigns to enhance brand equity, awareness, and growth. In addition, the role aims at protecting, growing, and building the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. This role involves working closely with cross-functional teams, including marketing, sales, product development, and digital teams, to deliver integrated marketing strategies across various channels with the aim of providing leadership in planning and implementation of brand strategy laddering up to the higher business strategy.
Responsibilities and Duties:
Develop and implement comprehensive brand strategies that align with company goals.
Plan and execute successful Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns.
Collaborate with the product development team to ensure brand consistency across products.
Conduct market research to identify consumer trends, competitive analysis, and opportunities.
Manage digital marketing efforts, including social media, content marketing, SEO, PPC, and online advertising.
Monitor brand performance through key performance indicators (KPIs) and metrics.
Coordinate with internal departments and external agencies to maintain cohesive brand communication.
Oversee the creation and distribution of marketing materials.
Manage the brand's budget and resource allocation effectively.

Qualifications and Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
3 to 5+ years of experience in brand management, marketing, or a related role, preferably in the FMCG or confectionery industry.
Proven track record in planning and executing ATL and BTL marketing campaigns.
Strong knowledge of digital marketing, including social media, content marketing, SEO, PPC, and online advertising.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving abilities.
Proficiency in marketing automation tools and CRM software.