Digital Marketing Specialist (B2B) At Summit Recruitment And Search

Responsibilities:
Website Management:Manage the website's SEO, maintenance, and design optimization within WordPress, including product creation.
Content Creation:Develop product descriptions, write content for the news blog, create and post content on social media, and produce, edit, and text videos.
Campaign Execution:Execute digital marketing campaigns, including graphic display ads for Google Ads and printed trade journals.
Google Ads & LinkedIn:Assist with Google Ads on display and search networks (in consultation with an external partner) and set up LinkedIn campaigns.
SEO & Keyword Analysis:Conduct SEO and monitoring of specific keywords, including keyword analysis, SEO text creation, and on-site optimization.
Internal Communication & Reporting:Handle internal communication tasks, create newsletters, and generate monthly marketing reports.
Success Stories & Events:Prepare success stories (interviews, text, images, and videos), plan and coordinate internal events, and manage trade fair participations.
Ad-hoc Tasks:Handle various ad-hoc tasks as needed.

Qualifications:
Essential:
Must have worked in a Tech Industry in an International Company.
At least 4 years of experience in Digital Marketing.
Knowledge of B2B marketing.
Experience using LinkedIn and Facebook and creating ads using the platforms.
Knowledge of Adobe Creative Cloud or Canva (Photoshop, Illustrator, InDesign, Premiere Pro) and a good eye for aesthetics.
Familiarity with Microsoft Office (PowerPoint, Word, and Excel).
Strong knowledge of WordPress.
Knowledge of Google Ads and Mailchimp.
Knowledge of CRM systems.

Desired:
Strong understanding of digital marketing strategies, particularly within the B2B space.
Keen interest in technologically advanced products for coding, marking, labeling, and digital printing.

Additional Requirements:
Ability to work independently and deliver high-quality work.
Willingness to collaborate with others and learn new things.
High drive and readiness to go the extra mile when needed.
Positive attitude towards everyday challenges.