Job Purpose:
Overseeing the Sales & marketing activities related to PesaPap Digital Limited software products and solutions.
Key Responsibilities:
Develop and execute sales & marketing strategies that promote PesaPap Digital Limited's products and services.
Lead a team of sales professionals responsible for market research, product positioning, and branding.
Collaborate with PesaPap Digital Limited's teams to understand product features and benefits and translate them into compelling marketing messages.
Oversee the creation of sales & marketing collateral, including brochures, presentations, and digital content.
Coordinate marketing campaigns to promote software products to target audiences.
Manage PesaPap Digital Limited's online and social media non-technical sales profiles to increase brand visibility.
Monitor market trends, customer feedback, and competition to adjust marketing strategies accordingly.
Plan and execute corporate events, conferences, and product launches to enhance PesaPap Digital Limited's image and reputation.
Handle media relations and act as the primary point of contact for media inquiries and interviews.
Develop and maintain relationships with industry influencers and partners to extend PesaPap Digital Limited's reach.
Collaborate with the Quality Assurance team to ensure customer satisfaction and gather feedback for improvement.
Act as a spokesperson for PesaPap Digital Limited, representing it in various public engagements.
Oversee corporate affairs, including internal and external communications.
Develop and implement strategies to manage PesaPap Digital Limited's reputation and corporate social responsibility.
Ensure compliance with all regulatory and ethical guidelines in marketing and corporate affairs.
Prepare reports and presentations to keep PesaPap Digital Limited's Senior Management updated on sales & marketing and corporate affairs activities.
Continuously seek opportunities to enhance PesaPap Digital Limited's brand image and promote its solutions.
Foster a collaborative and innovative team culture within the sales & marketing and corporate affairs teams.
Maintain a strong network of industry contacts and partners.
Act as a bridge between PesaPap Digital Limited and the Senior Management and the Board to convey marketing and corporate affairs strategies.
Key Competencies
Proven ability to develop and implement comprehensive sales and marketing strategies to drive product positioning and market penetration.
Ability to analyze market trends, customer feedback, and competition to make informed decisions and adjust marketing strategies accordingly.
Expertise in translating product features and benefits into compelling marketing messages and ensuring cohesive branding strategies.
Expertise in managing online and social media sales profiles to enhance brand visibility and engagement with target audiences.
Ability to establish and maintain strong relationships with industry influencers, partners, and stakeholders to promote business growth.
Strong focus on customer satisfaction, with the ability to gather feedback for continuous improvement of products and services.
Capacity to foster a culture of innovation and collaboration within the team, encouraging creative approaches to problem-solving.
Strong skills in organizing and managing corporate events, conferences, and product launches to enhance the company's visibility.
Qualifications
Bachelor's degree in business administration, Marketing, Sales, or a related field.
A master's degree in business, Marketing, or a related discipline is an added advantage
Relevant professional certifications in marketing, sales, or business development (e.g., Chartered Institute of Marketing (CIM), Certified Sales Professional (CSP)) are a plus.
Minimum of 8-10 years of experience in sales, marketing, or business development, preferably within the fintech, software, or technology sectors.
In-depth understanding of the fintech industry, particularly in software development and SaaS products.
