Marketing Asst. Manager / Manager At Lg Electronics Africa

Key Responsibilities:
Marketing
Brand management
Strategic IMC marketing campaign planning for new product launch
Marketing media mix optimization
Creative development and campaign management
Setting the key performance index and measure the effectiveness of the marketing activities.
enhancing website traffic and conversion based on understanding the key metrics of digital marketing
PR Planning and execution

Digital & e-commerce
Setting e-commerce strategy for segmented targeting and model mix
Managing e-commerce platform
Enhance traffic to the website and enhance the conversion through various marketing vehicles.
Marketing media mix optimization (including Google / Meta / Criteo / Affiliates)
Setting the key performance index and measure the effectiveness of the marketing activities.
Data analysis

Qualifications, Experience and Skills:
Experience: Minimum 5 years experience in similar role.
Education: Bachelor degree in Marketing or similar educational background / MBA is a plus.
Language: English

Skills required:
Excellent PR / communication, presentation, negotiation and persuasion skills
Highly self-motivated and able to work both independently and within a team environment
Cultural awareness and comfortable working for global companies with complex reporting structure
High achiever, flexible, proactive and result oriented (complete tasks as per due date)
Excellent MS Office skills
Knowledge in Electronics market