Marketing Officer At Kenya Institute Of Management (Kim)

KEY RESPONSIBILITIESFormulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.Generate live leads and make follow ups to be able to convert them into businessImplement Institute's marketing policy at the user Unit to ensure total complianceOversee creation of advertisement and marketing materials to promote KIM productsParticipate in evaluation of marketing activities to measure its effectiveness.Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitationLead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the samePrepare marketing budgets in consultation with Heads of Functions and Regional Managers.Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand.Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.REQUIREMENTSKEY PERFORMANCE INDICATORSIncrease brand loyalty and equityGreater brand visibilityCompliance top budget provisionCompliance to Institute policies and ProceduresNumber of linkages created that can lead to businessCOMPETENCIESTechnicalComputer LiteracyEnterprise Resource Planning(ERP)Customer Care skillsPublic RelationsReport writingNetworking skillsBusiness Development skillsMarketing skillsKNOWLEDGE & EXPEREINCE REQUIREDBachelor Degree in Marketing or related field.Three (3) years of relevant work experience in the service industry.