Job Summary:
The Public Relations Manager at Pullman and Mercure Nairobi Upperhill will be responsible for developing and executing strategic public relations initiatives to enhance the hotel's image, build brand awareness, and foster media relations. This role will focus on positioning Pullman and Mercure Nairobi Upperhill. This position demands creativity, excellent communication skills, and a deep understanding of Premium and Midscale brand management in a dynamic market.
Key Responsibilities:
Strategic PR Planning & Execution
Develop and implement comprehensive PR strategies to increase awareness and drive positive publicity for Pullman and Mercure Nairobi Upperhill
Align PR activities with the hotel's broader marketing and business objectives.
Media Relations
Build and maintain strong relationships with local, regional, and international media outlets, journalists, and influencers.
Craft compelling press releases, media kits, and story pitches to secure coverage in target publications and digital platforms.
Serve as the primary point of contact for media inquiries, arranging interviews, press visits, and media tours.
Content Creation & Brand Storytelling
Oversee the creation of engaging content for press materials, social media, and the hotel's digital platforms, showcasing Pullman and Mercure Nairobi Upperhill unique experience services.
Coordinate with internal teams to source and create high-quality images, videos, and stories that highlight the brand.
Event Management & Press Conferences
Plan, organize, and execute PR events, including press conferences, media luncheons, influencer events, and community engagement initiatives.
Work collaboratively with event teams to maximize media exposure and deliver memorable experiences for guests and media representatives.
Crisis & Reputation Management
Develop crisis communication plans and lead response efforts to manage and mitigate negative publicity or issues that could impact the hotel's reputation.
Monitor news and social media channels to quickly address and manage any potential risks or brand-impacting situations.
Monitoring, Reporting & Analytics
Track and report PR campaign performance, including media coverage, sentiment analysis, and key performance indicators (KPIs).
Use analytics tools to provide actionable insights and refine PR strategies for maximum impact.
Stakeholder Engagement & Collaboration
Foster strong relationships with internal stakeholders, including the marketing, F&B, and guest relations teams, to align PR strategies with the hotel's broader business objectives.
Collaborate with global Accor leverage group resources and ensure consistent brand messaging.
Qualifications:
Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
5+ years of experience in public relations, with a preference for experience in hospitality.
Proven track record of successful media relations and PR campaigns in the hospitality sector.
Exceptional verbal and written communication skills, with the ability to craft compelling stories and pitches.
Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
Proficiency in social media platforms, media monitoring tools, and PR analytics software.