Product Manager, Base And Payments – Digital Financial Services Division At Kcb Bank Kenya

Drive growth and performance of the bank's digital payments and savings products through customer acquisition, driving usage and retention.Develop and execute a comprehensive product strategy for digital payments and savings products, aligning with the overall goals of the Digital Financial Services Division.Identify opportunities for product enhancements, new features, and innovative solutions to meet customer needs and drive engagement.Collaborate with internal stakeholders, including technology, marketing, and finance teams, to ensure successful product development and launch.Implement customer acquisition strategies to grow the user base for digital savings products.Analyze customer behavior, preferences, and feedback to refine and optimize product offerings for increased customer retention.Work closely with marketing teams to develop campaigns and promotions that attract and retain customers.Collaborate with lending teams to ensure a seamless integration of digital payments and savings products with lending services.Develop and implement strategies to encourage customers to utilize the lending services based on their payments and savings behavior and financial needs.Utilize data analytics to monitor key performance indicators (KPIs) and assess the success of digital payments and savings products and lending initiatives.Use market insights to identify opportunities for differentiation and innovation within the digital payments, savings, and lending space.Assesses market competition by comparing the bank's products to competitors' products within the financial services industry.