Mission Statement for the Role:
Run a highly efficient and super motivated territory sales team to exceed targets in the designated territory and deliver month in, month out.
Overall Responsibility:
Building, hiring, supervising and organizing a territory-wide Field Sales team, comprising Field Sales Representatives. In charge of developing and deploying profitable acquisition strategies across the territory to meet targets, and coordinating with the business on marketing and lead generation activities to exceed set business goals.
Financial:
Ensure all sales are closed through company M-pesa transactions and feedback on the effectiveness of marketing activation as effectively as possible. Take measures and drive cost efficiencies throughout the customer acquisition process as directed by the company.
People:
Manage a team of Field Sales Representatives.
Key SMART Results for A-Player Success
Sales Efficiency:
Maintain a month-to-month sales average of 50 sales per representative by implementing daily routines focused on channel expansion, people productivity & sales growth activities - Monthly
Performance Management:
Manage the performance efforts for the territory sales teams through conducting daily shadowing programs, daily field accompaniments & coaching and steering daily performance meetings, weekly one-on-ones and monthly performance evaluations to ensure the team attains the set monthly goals (minimum 90%) - Daily
Sales Funnel Management:
Drive customer visit efficiency of 500 leads collected per representative every month and ensure 90% categorization of the contacts into hot, warm and cold.
Drive at least 10% conversion on qualified leads each day.
Conduct daily follow-up calls of hot leads generated by Field teams (20 Hot leads per day) - Daily
Operational Excellence:
Achieve 100% compliance with channel-specific sales processes by ensuring each field sales representative adheres 100% to the customer onboarding process, and drive prompt resolution of sales operation tickets (queries) within 24 hours.
Ensure proper utilization of point of sales material, parasols, fliers and staff uniforms, and that the field sales team is branded at all times- Daily
Hiring:
Ensure quality hiring, resource planning and proper onboarding of new hires by ensuring each hire (assigned) is trained, inducted into the role and equipped with working tools within the first one week of joining.
Conduct at least 12 field observations & demonstrations every month for representatives in the field and share documented findings and performance improvement plans for each representative - Monthly
Sales Reporting:
Ensure timely provision of sales reports for assigned territory:
Daily: Activity plan, market activation plan, daily sales vs actual, failed surveys, market insights.
Weekly: Month to date performance vs target, lead generation, MTU coverage update.
Monthly: Monthly activity plan, sales efficiency per team, Mitigation plan, monthly insights.
Level of Management Experience required (Mandatory & Nice to Have)
Supervisory level management with not less than 4 years of sales experience 1 yr of which should have involved leading a sales team of not less than 5 people.
Department stage of development where this role sits
Scaling
Key Competencies Criticality (H,M,L)
Build and Managed High Performing relentlessly driven Territory sales teams making sales across low income and rural communities in Kenya - H
Managed the people dynamics of such a high pressure operation and lead to achieve the best performance possible from the team - H
Proven track record of exceeding the Sales Number - H
A proven arsenal of brilliant sales management techniques and hands-on sales experience with an in depth understanding of sales strategies and consumer objection handling - H
CRITICAL FACTOR: Hands On, on the ground, in the field. This is not a desk job - H
History of recruiting exceptionally high performing field sales teams and demonstrable experience in growing and developing them - H
Experience in setting up commission only indirect sales agency models at scale to drive sales volumes and referrals - M
Eagerness to work for Success Based performance and not just a salary - H
Have exceptional interpersonal skills capable of influencing and delivering results in a highly cross functional role plus excellent communication skills both written and verbal - H
Build peer support and strong internal-company relationships with other key departments - M
Willing and able to get down and grubby on the ground in the areas we operate. Tactical, scrappy, relentless - H
Prior experience working in within Kisumu will be an added advantage -L
Mandatory criteria with no exceptions to hire
Must have owned a team sales target and demonstrated high performance.
Must have led and managed at least a team of over five people in a field based role.
Must have managed a team on the ground in the field, preferably within the communities we serve.
Must have operated in a business with similar Values and DNA to Poa to ensure cultural alignment.
Must have good knowledge in using Google spreadsheets, Google Docs and Google Slides.