Area Sales Manager At Safisha-Sundries Bargain Ltd

We are seeking an experienced and results-driven Area Sales Manager to lead our sales. The ideal candidate will have a proven track record in FMCG sales, excellent leadership skills, and a deep understanding of the Kenyan market.
Responsibilities
Sales Strategy Development: Develop and implement effective sales strategies to achieve sales targets and grow market share in the assigned area.
Team Leadership: Manage and lead a team of sales representatives, providing coaching, training, and support to enhance performance and achieve goals.
Market Analysis: Conduct market research to identify trends, competitor activities, and customer preferences. Use insights to adjust strategies and improve performance.
Customer Relationship Management: Build and maintain strong relationships with key customers, distributors, and retailers to enhance brand visibility and sales.
Sales Reporting: Monitor and report on sales performance metrics, providing insights and recommendations to senior management.
Budget Management: Oversee the sales budget for the region, ensuring effective allocation and utilization of resources.
Cross-Functional Collaboration: Work closely with marketing, supply chain, and other departments to ensure alignment and support for sales initiatives

Qualifications
Bachelor's degree in Business Administration, Marketing, or a related field.
5+ years of experience in sales management, preferably in the FMCG sector.
Proven track record of achieving sales targets and driving revenue growth.
Strong leadership and team management skills.
Excellent communication, negotiation, and interpersonal skills.
Ability to analyze data and make informed decisions.
Proficient in Microsoft Office and CRM software.