GENERAL JOB DESCRIPTION:
This position has the overall responsibilities of:
Develop and execute sales plans to achieve sales quotas, revenue targets and expand business opportunities within the assigned territory.
Build and maintain strong relationships with existing and prospective customers to foster loyalty and long-term partnerships. Achieve retention targets.
Analyze market trends, sales data, and competitor activities to identify opportunities for growth and provide actionable insights to management. Achieve growth targets.
Negotiate contracts, pricing, and terms and ensure zero non-compliance with company policies and regulatory standards to maximize profitability.
SPECIFIC JOB RESPONSIBILITIES:
The Area Sales Representative is responsible and accountable for the following Core job elements:
Develop and implement sales plans to achieve revenue targets and business objectives within the assigned territory. Achieve sales targets, quotas, and goals for the entire territory.
Identify market opportunities, potential customers, and key accounts for sales expansion.
Build and maintain strong relationships with existing and prospective customers, collaborators and partners. Resolve customer complaints and issues in a timely and satisfactory manner.
Analyze sales data, market trends, and competitor activities to identify opportunities for growth and improvement.
Collaborate with marketing teams to develop promotional strategies, campaigns, and sales collateral.
Participate in trade shows, industry events, and customer meetings to promote products and services.
Negotiate contracts, pricing, and terms with customers to maximize sales opportunities and profitability. Ensure compliance with sales policies, procedures, and regulations.
Provide feedback to management on market conditions, customer needs, and competitive positioning.
Stay informed about industry developments, product innovations, and emerging market trends.
EDUCATIONAL AND COLLATERAL REQUIREMENTS:
An undergraduate degree in Engineering, Business Administration, Marketing or a related field from an accredited University.
At least seven years' experience in sales management with a track record of achieving sales targets, preferably in a similar environment.
An entrepreneurial spirit, 'street smart', solution-based thinking, numerate, flexible to work in a fast-paced environment and must be willing to travel extensively (70% field-based).
Self-starter. Result-oriented with strong analytical, and outstanding strategic, problem solving, interpersonal, negotiation, decision making, communication and organization skills.
IT Skills: MS Office particularly Word, excel and PowerPoint.