Brand Strategy & Digital Solutions Provider At Strathmore Business School

The objective of this engagement is to create a cohesive and professional brand identity, build a customer relationship infrastructure, implement effective social selling techniques, and deploy a comprehensive digital strategy. The project will culminate in the launch of a fully functional website that supports digital marketing and CRM initiatives.
Scope of Work and Deliverables
Brand Strategy and Assets
Oxyplus International seeks to develop a robust brand strategy that will focus on strengthening its market presence and positioning as a leading manufacturer and supplier of medical and industrial gases in Kenya. The chosen agency or consultant will be responsible for the following tasks:

Development of Brand Guidelines:
A comprehensive brand guidelines document covering:
Brand mission, vision, and values
Brand personality and tone of voice
Key Strategic pillars that align with the brand mission, visions, values, and ethos.
Visual identity elements (logo usage, color palette, typography, etc.)
Imagery guidelines (photo styles, video styles, illustrations, etc.)
Brand application (stationery, packaging, online/offline presence, etc.)
Complete Brand Asset Package:
A full suite of brand assets, including:
Logos (primary, secondary, monochrome versions)
Icons and supporting graphics
Templates for presentations, business cards, letterheads, etc.
Digital assets (social media headers, profile images, web banners, etc.) Social Media Profiles Set Up:
Creation or optimization of social media profiles on relevant platforms (e.g., Facebook, LinkedIn, Twitter, Instagram)
Branded cover images, profile photos, and bio setup according to brand guidelines