Business Development Executive

Job area Sales Category Baking Location Nairobi, Kenya Contract type Permanent Contract Experience 5 to 10 years Job description Lesaffre Kenya is a recent entity created within the Group. Reporting to the Area Sales Manager, you will contribute to sales development of yeast, baking ingredients, bread improvers and to optimize the profit margin.Market Knowledge: Establish a data base of clients and potential clients: Craft Bakeries & Industrial AccountsGet to know the potential of each of the 2 segments and the main competitors market sharesSell directly to the identified accounts, provide support for the distributors sales forces and evaluate their performanceVisit yeast and ingredients users regularly to identify needs and any potential problems.Identify new bakeries opening and anticipate their needsCompetitive intelligence: know the competitor products, their prices and identify new products.Master the technical characteristics of Lesaffre product range in collaboration with our Area Master Baker. Commercial Development: Participate in building a better market readability and a good commercial responsiveness Identify the customers technical support needs, share them to the area manager and to the Master Baker, and follow up the evolution of assistance missionsReach the targets defined with the Area Manager and share the challenges facedUse the sales support tools to upgrade your sales approachCanvass every day the new bakeries and share the digitsDirect the new customers to the right products, capable of providing the best serviceGuarantee Lesaffre products quality image on your marketReport & Follow-up the clients claims and make sure to deliver a reply within a reasonable time frame. Reporting: Share weekly visit checklist and establish a formal monthly reportRegularly update data base on the CRM software Qualifications With a business background, you have field experience as a commercial supervisor or zone manager for at least 5 years.Knowledge of the BtoB Bakery segment (Craft and industrials)Autonomy and able to work at distanceTransparency and integrityHuman relation skills, diplomacy, good listener, field personAbility to analyse and summariseToughness, taste for challenge and negotiationEnglish / Swahili languages