NKCC/HR/1617/CMS& M/16/12/2024
Job purpose
Reports to the Managing Director. The Chief Manager, Sales & Marketing will be responsible for development, implementation and execution of strategies to drive market share and profitability through innovative product development, distribution and brand equity enhancement.
Key responsibilities
In charge of national sales, export and marketing department.
Planning, developing and executing the annual sales and marketing strategy, including identifying markets and potential customers.
Develop sales, marketing and distribution policies and procedures for the smooth operation of the department.
Preparing periodical departmental reports for Management and Board Committee.
Identifying, overseeing and evaluating the activities of external advertising, promotions and marketing research agencies contracted to implement marketing strategies.
In liaison with other departments, plan and develop innovative improvements for existing products as well as the development of new products.
Overseeing efficient, effective and optimal utilization of both company and hired sales vehicles.
Overseeing the overall management of the department and identifying training and development needs for the staff.
Preparing, monitoring and controlling the departmental budget as well as the procurement plan.
Ensuring brand profitability through effective pricing strategy.
Monitoring competitor activities and the performance of the company's products in the market and providing strategic recommendations to management.
In liaison with the finance department develop and implement the right credit sales and collection strategies for the organization.
Managing relationships and ensuring customer satisfaction through regular contact and prompt resolution of issues.
Maintain a balance between business needs and the safety and interests of staff in the department.
Maintain both internal and external relationship and ensure customer satisfaction.
Any other duties as assigned by immediate supervisor
Qualifications and Personal Specifications
Bachelors of commerce in marketing or its equivalent from a recognized institution.
Master's in commerce /marketing or its equivalent from a recognized institution.
A minimum of fifteen (15) years' work experience and at least five (5) years in a senior management position.
A minimum of five (5) years' experience in an FMCG environment.
Professional qualification and membership in a relevant professional body in good standing.
Proficiency in standard office computer applications.
Good knowledge and understanding of the Dairy sector.
Candidates must submit verifiable certificates.