About the Role:The CRO will play a pivotal role in shaping the future of our company. You will be responsible for developing and executing comprehensive sales and business development strategies to drive top-line growth in Kenya and beyond. This is a senior leadership position requiring a strategic thinker with a proven track record of scaling direct-to-consumer brands. You will lead a high-performing team, fostering a culture of collaboration and innovation.Key Responsibilities:Develop and implement a data-driven growth strategy that aligns with the company's overall vision.Lead and manage a high-performing sales and marketing team, fostering a culture of ownership, accountability, and exceeding expectations.Identify and prioritize key revenue channels, including B2C sales, partnerships, and potential new business models.Cultivate strong relationships with key partners and industry stakeholders.Analyze customer data and market trends to identify customer pain points and translate them into innovative revenue opportunities.Oversee pricing strategy and ensure alignment with overall business goals.Develop and implement robust sales methodologies and processes to optimize efficiency and drive results.Set up OKRs and track KPIs and hold teams accountable for meeting established goals.Build and maintain a strong sales pipeline, driving consistent and sustainable revenue growth.Qualifications:Experience in a leadership role within the e-commerce or direct-to-consumer industry, with a proven track record of scaling revenue.A keen understanding of local customer needs and pain points and the ability to translate them into revenue opportunities.Demonstrated expertise in developing and executing successful sales and business development strategies.Strong leadership skills with the ability to motivate, inspire, and coach a high-performing team.Exceptional communication and presentation skills to effectively communicate vision and strategy to stakeholders across all levels.Data-driven decision-making skills with the ability to translate insights into actionable growth strategies.Strong analytical skills and the ability to identify and capitalize on market opportunities.A strategic mindset with the ability to think both long-term and short-term.Entrepreneurial spirit with a bias towards action and a "get things done" mentality.Passion for the grocery industry and a desire to disrupt the traditional model.A proven track record of building and managing high-performing teams within a fast-paced environment.Strong understanding of marketing principles and their integration with sales strategies.Experience in the online grocery industry is a plus.
