For appointment to this grade, one MUST have:
Bachelors Degree in Mass Communication/Media/Public Relations or equivalent
Masters Degree in Mass Communication/Media/Public Relations or equivalent
At least six (6) years experience in relevant field
Computer literacy
Been registered by PRSK/MSK
Job Description
An officer at this level shall:
Coordinate employee recognition programs, events, and activities to foster a positive organizational culture and sense of belonging;
Maintain and promote the University's brand identity, messaging, and visual standards across all communication channels;
Monitor industry trends, best practices, and emerging technologies to continuously evolve and improve communication strategies;
Cultivate and maintain relationships with media outlets, journalists, and key stakeholders to secure positive media coverage and manage reputational risks;
Prepare press releases, media kits, and other materials to communicate University news, research findings, and expert perspectives to the media and the public;
Develop and enforce brand guidelines and standards, providing guidance and support to internal stakeholders on brand implementation;
Lead branding initiatives, including campaigns, visual identity updates, and brandbuilding activities to enhance the University's reputation and recognition;
Implement internal communication strategies and channels to engage and inform faculty, staff, and students about institutional initiatives, policies, and news;
Participate in employee engagement efforts, including town hall meetings, newsletters, intranet content, and recognition programs to foster a positive organizational culture;
Collaborate with senior leadership to ensure transparent and effective communication with employees and stakeholders during times of change or crisis;
Maintain the University's digital communication channels, including websites, social media platforms, email newsletters, and multimedia content;
Implement social media strategies and campaigns to enhance the University's online presence, engagement, and reputation;
Monitor social media trends, analytics, and user feedback to optimize content, engagement strategies, and audience targeting; and
Perform any other duty as may be assigned from time to time.