Key Responsibilities:
Content and Brand Strategy
Collaborate with the marketing team to brainstorm and execute creative concepts for campaigns.
Content Production
Design and produce compelling static and motion graphics for social media, website, advertisements, and other marketing channels.
Conceptualize and create high-quality videos, reels, and still images for use in digital campaigns and promotional materials.
Plan, shoot, and edit photos and videos, ensuring alignment with campaign objectives.
Ensure all creative content aligns with Peach Cars' tone, style, and marketing goals.
Maintain and enhance the visual brand identity of Peach Cars across all platforms.
Performance Management
Work closely with the "Content Delivery" team, both paid (performance marketing) and unpaid (community engagement) to set metrics for assessing effectiveness of content and then use these metrics to review and iteratively improve on content
Campaigns and Activations
When / if necessary, take part - as part of the Marketing team - in online / offline activities
Knowledge Management
Manage and organize a library of all creative assets for future use.
Market Awareness
Stay updated on digital marketing trends, particularly in the automotive industry, to implement best practices that enhance engagement.
Stay updated with the latest design and video production trends, tools, and techniques.
Research and apply the latest strategies in social media marketing to continuously improve performance.
Knowledge and Experience:
Educational Background: A Bachelors degree in Graphic Design, Visual Arts, or a related field
Industry Experience: A minimum of 2 years of experience in video production, photography and graphic design.
Communication Skills: Excellent verbal and written communication are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial with a keen eye for detail and creativity.