Job Description
Reporting to the Chapter Lead - Experiences, the role holder will be responsible for creating and executing engaging brand experiences that resonate with our core customer segment groups. They will develop and implement innovative brand activations, events and campaigns that enhance brand awareness, drive customer engagement and strengthen brand loyalty. The ideal candidate will have a strong understanding of brand strategy, experiential marketing and latest event technology trends.
Responsibilities
Job Responsibilities
Brand Building:
Assist in the development and execution of our brand experience strategy to enhance brand visibility and customer engagement.
Conceptualize, plan and execute a variety of brand experiences (internal and external): events, activations, sponsorships and digital engagements. Oversee end to end logistics not limited to resourcing, budgeting, collateral and post event analysis.
Partnership and Collaboration:
Work closely with internal teams, agencies and partners to create synergistic brand experiences.
Manage relations with vendors, agencies and other partners to ensure high-quality brand experiences.
Productivity / Marketing Effectiveness Management:
Influence engagement approaches with a sharp focus on achieving critical KPI's.
Monitor the effectiveness of brand experience initiatives and campaigns.
Provide regular reports on key performance indicators (KPIs) and recommend actions for continuous improvement.
Keeps abreast of the latest trends in experiential marketing, event tech and consumer behavior.
Actionable Insights
Use a range of research and data analysis techniques to identify priority customer segments and their values, attitudes and lifestyles.
Translate data into insights that identify opportunities to drive value in target customer segments.
Admired Brand
Build a brand that connects emotionally and rationally with our customers now and in the future.
Measure and increase brand equity across customer segments.
Innovativeness Propositions
Refine propositions to maximize acquisition, retention and advocacy over the product and service lifecycle.
Apply knowledge of marketing processes and techniques to shape propositions that are simple to buy and sell.
Integrated Communications
Create powerful integrated communications delivered through an effective mix of channels that promotes Safaricom's products and safeguards our reputation.
Use processes, systems and practice to maximize customer value, loyalty and advocacy.
In Market Executions
Execute propositions in market using appropriate marketing channels.
Apply knowledge of channels to design and deliver a, motivating and differentiated customer experience that reflects our brand values at every touchpoint.
Qualifications
A Bachelor's degree.
Extensive experience and judgment to plan and accomplish goals.
Minimum 2 – 3 years' experience in event management.
Wide degree of creativity and latitude.
Willingness to work for long hours, under stress.
Willingness to travel.
Oral and written communication skills.
Ability to manage the business and people aspects of change to drive performance.