WHAT YOU WILL DO
As the Marketing, Admissions & Partnerships Manager you will be responsible for promoting business, services, products or brands.
In this role you will also develop partnerships, implement marketing & recruitment strategies to achieve enrollment and revenue goals. Also, you will be responsible for developing marketing and pricing strategies, generating new business leads, managing marketing budgets and analyzing trends.
You will be responsible for managing the complete admissions cycle from start to finish for all points of entry from Foundation Class, Certificate, Diploma levels, coffee school applicants and short courses.
Scope of the role:
Marketing
Partnerships
Recruitment
Admissions
Your key Responsibilities:
Oversee the Marketing, Admissions & Partnerships function.
Develop effective internal communication to ensure that all relevant college functions are kept in front of marketing objective.
Analyzing potential strategic partner relationships for the institution's marketing and arranging for business meetings with prospective clients/partners.
Develop and maintain standards and procedures for admissions and enrollment records.
Design, Plan, implement, evaluate, revise, and oversee registration processes and procedures for all students enrolled for BIHC courses and programmes.
Lead in the recruiting and student outreach functions of the College;
Lead and manage the delivery and continuous development of an effective and flexible admissions service
Design, implement and execute marketing & recruitment strategies that will influence and increase admissions
Compile timely and accurate reports for management and provide forecasts on student numbers as required for financial forecasting purposes.
Design analytics from the CRM to determine student trends to assist in marketing activities and its performance
Monitor and report on sector developments in admissions policies to enable the college to anticipate change and plan their response.
Efficiently manage the admissions selection process and ensure admissions adhere to policies and procedures of the college including regulatory compliance requirements
Ensure marketing plans are executed and ensure proper representation of the college to prospective students at school visits, career fairs and during induction
Promote effective communication, superior customer service and guidance to clients and prospective parents or Students
Develop and monitor budgets for Marketing, recruitment, admissions and enrolment activities
Supervise and train the staff in the department and ensure professional customer care standards in the college are maintained.
Be the point of contact for prospective partners & parents in relation to admissions: efficiently, appropriately and promptly managing requests for information received by the website, e-mail, telephone, post or in person; following up enquiries with further invitations and information; where appropriate providing advice and support for prospective parents in relation to the potential admissions
Any other duties as may be assigned by management
THE SKILLS AND COMPETENCES WE ARE LOOKING FOR: EDUCATION AND EXPERIENCE
Minimum requirements:
A Degree in in public relations, Marketing, International relations, Hospitality Management or equivalent (Master's degree would be an added advantage)
At least 4 years' experience at an institution of higher learning. 2 of which must be at a senior leadership role in academia, preferably hospitality
Demonstrate continuing professional development
Sound knowledge and understanding of best practice locally and internationally in regards to teaching, learning, assessment and quality improvement
Ability to develop and set strategic direction
A deep understanding of, commitment to and involvement in hospitality Industry
Thorough understanding and experience of quality improvement processes in learning institutions
Extensive knowledge in ICT and experience of education, higher Education and the issues and challenges facing the sector.
Experience in admissions and administration in a learning institution.
Key Skills and Personal Attributes
Demonstrated experience in successfully developing and delivering strategic plans to ensure future institutions success
Demonstrated people leadership and management skills
Excellent interpersonal, communication, presentation and partnership building skills for working in a complex multi stakeholder environment
Creative, self-motivated and results oriented.
Strong knowledge and experience in digital marketing strategies
Ability to work in a fast-paced environment
Ability and experience of developing and leading significant institutional change
Excellent judgment with the ability to balance risks and opportunities
An absolute commitment to upholding the College Values. In particular, commitment:
to prioritize the needs of students
to act with integrity, authenticity & respect at all times
to secure continuous improvement and excellence
to focus on coaching and developing others to reach their full potential