Premier Hospital is a specialized private hospital located in Nyali, Mombasa offering high-quality emergency, outpatient, and inpatient care. We have a patient-centered culture, and our approach is to provide comprehensive healthcare, which is focused on all aspects of the patient's health and overall well-being. Our service delivery model is anchored on Compassion, Care, and Competence.
MAIN DUTIES AND RESPONSIBILITIES Development and execution of hospital Business Development strategyDevelop a growth strategy that is aligned to the organization's values.Tracking and analyzing market trends, monitoring the competition, and developing strategies for growing the business.Conduct research to identify new business opportunities/ markets, and current customer needs that will inform the development of new products and review existing products to ensure that they are aligned to customer needs and market realities.Lead in the development of new products and packages and review of existing ones.Lead business engagement with corporate and various target markets to identify growth opportunities. Growth of Outreach activities to the hospital Develop and execute an effective strategy that will increase the conversion of outreach referral bookings to actual consultations.Timely reporting of Monthly and YTD referrals from the outreach activities. Corporate Relationship Management Develop a business strategy for engagement with industry stakeholders.Establish and maintain relationships with key decision-makers within the corporate partners to grow and maintain the business portfolio.New account opening and management and renewing the expired ones.Gathering intelligence on the sectoral trendsHospital Services and Facilities MarketingDeveloping key relationships with private doctors, other referring hospitals, evacuation companies and medical tourism agents to position the hospital as the facility of choice.Work with the Communications team to develop relevant collateral and public information. Doctors' Relations Building relationships with referring doctors to understand and meet their needs.Identifying the relevant Continuous Medical Education (CME) needs and working with the team to deliver them to build relationships.
Bridging the relationship between doctors and corporate partnersTeamwork and CohesionDevelop and maintain relationships with various internal and external stakeholders. MINIMUM REQUIREMENTS/ QUALIFICATIONS Bachelor's degree in business/ marketing or a related field from a recognized universityRelevant professional qualifications with active membership in a professional bodyHave at least 5 years' experience in a business relationship/business development ormarketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.At least three (3) years' experience as Head of DepartmentHealth sector knowledge with good understanding of business dynamics of the industry will be an added advantage.Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.Hospital Experience Is a Must KEY JOB REQUIREMENTS Must have strong work ethics.Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.Possess excellent spoken and written communication skills and with a proven ability to present to high-level stakeholders in a confident and mature manner.Strong market research and analytical skills and an ability to prepare concise reports on research findings.Comprehensive report writing skills.Experienced in handling corporate business with extensive networks in the sector.Exposure in working in a Multicultural work environment.Dynamic, ability to multi-task and work under pressureExcellent interpersonal skills and ability to effectively manage internal and external customers.A genuine team player with a willingness to support colleagues during times of demand and readily contributing to the development of yourself and your colleagues.Excellent interpersonal & Communication skills
