Job Description
Coordinate with suppliers quotations for print production of collateral.
Coordinate with purchasing any outstanding purchase requisitions.
Collection of press clippings and build up a press archive.
To maintain a database for media, suppliers and events companies.
To maintain the hotel photo library and filing.
To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
To respond to queries on social media pages
To support the marketing manager in generating content for social media pages.
To track performance of social media pages on a weekly basis.
To maintain a database of key influencers for both hotel stays and dining in the restaurants.
Ensure media or VIPs stays and reviews are communicated to other departments and all special requirements are noted and met.
To assist the Marketing Manager in developing and implementing effective PR and advertising strategies.
To liaise with appointed advertising agency or in-house graphic designer with design and lay out coordination and production of stationary, collateral, ads, brochures and graphics.
To support the marketing manager in organising and conducting photo shoots.
To track and maintain information about competitors' marketing and communication activities in Kenyan market (promotions, offer, articles, advertising, collateral) and to develop and update a filing system for all information.
To track and maintain information on Food & Beverage trends and competitors activities.
Act as the liaison between the hotel and the appointed agencies to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.
To assist the Marketing Manager to create property press kits, press releases and creative communication of news worthy items with the PR agency.
Regular update of the press kits.
To develop and maintain active contacts with the press and key overseas media.
To build a database of key media contacts, opinion makers and local VIP's.
To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the hotel's positioning, promotional programs, corporate image building and other activities.
To assist the Marketing Manager in developing sales promotions with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines, etc.
To ensure the hotel's web pages and OTA pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and E-Commerce.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 2-3 years of experience in a marketing role, preferably within the hospitality or luxury sector.
Proven track record in developing and executing successful marketing campaign.
Strong understanding of digital marketing, social media, and content creation.
Excellent written and verbal communication skills.
Proficiency in marketing software and analytics tools.
Creativity and ability to develop engaging content and campaigns.
Strong interpersonal skills and ability to work collaboratively with teams.
Detail-oriented with excellent organizational skills.
Ability to work under pressure and manage multiple projects simultaneously.
Passion for luxury brands and understanding of high-end clientele
Experience in the luxury hospitality industry is a plus.
Knowledge of local market trends and consumer behaviour in Nairobi.
Professional certifications in marketing are advantageous.
Proficiency in additional languages is an added advantage.