Job DescriptionThe major role of the Marketing Executive will be to shape the brand while formulating and executing new strategies to acquire new customers in our Market. Key ResponsibilitiesGenerating marketing material (artwork and copy) for new and existing products and servicesComing up with ideas for designs, fonts imageryOverseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition standsMonitoring consumer reactions through surveys and randomly selected follow up callsResearching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needsDevelop and help implement strategies for both new and existing productsInfluence all phases of marketing, from design and distribution decisions to advertising and public relations messagingPerform internal audits to ensure the sales team are following the marketing guidelines set by management and marketingUpdating and maintaining the company's websiteSearch engine optimizationIncreasing the list of subscribers and followers to the company's email, web and social media presenceOrganizing and executing any events the company wishes to participate in Making recommendations and supporting the sales team with their marketing messagesNegotiate prices and undertake buying of media placements to offer best value to the company and clientsPreparing marketing proposals and presentations for clientsAssisting sales team to onboard propertiesProducing compelling sales copy for our listingsCreating appealing photos and videos of the properties we are marketing to post on our listings, social media and other marketing media Creativity and InnovationAssist in the development of sales aids and other marketing material which the team will use as part of the sales processDeveloping marketing plans and strategiesGuide the top management to obtain best value for marketing spendContent creationComing with new creative marketing ideasStrategically searching for new marketing avenues that will offer value in reaching the company's target market Client ManagementHandling internal and external client enquiries as well as feedback and documenting themOffering immediate solutionsFinding root cause of complaintsUpdating client feedback bookCarrying out corrective actionKeeping neat records of all marketing activity undertaken including clippings of any print advertising PublicityPosting properties and marketing them on social mediaSelect and edit property information to post/publishUploading property details/post contentAdding appealing photos of property and sharing information with relevant audienceTaking photos of properties and editing them to correct and improve the images ReportingProducing reports on all marketing activities including email, website, social media and any other marketingMonitoring marketing activity undertaken by the sales teamUpdating the company CRM (Customer Relationship Management) software with all marketing activity conductedPreparing an annual marketing planProducing regular progress reports on the marketing plan (monthly, quarterly and annual)Maintaining accurate records of signages employed by the companyProducing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events OtherAny other duties as assigned by manager / directorSkill & ExperienceDiploma or degree sales and MarketingMust have experience in Marketing and social media ManagementAt-least 3 years of experienceExperience in Videography and photography are a MUST
