Key Responsibilities:
Marketing Strategy and Planning:
Develop and implement strategic marketing plans tachieve organizational objectives and enhance brand presence.
Conduct market research tidentify customer needs, industry trends, and growth opportunities.
Brand Management:
Oversee the development and execution of branding initiatives tensure consistency and effectiveness.
Monitor and enhance the company's online and offline presence.
Team Leadership:
Manage, mentor, and develop the marketing team tdrive performance and achieve departmental goals.
Set clear objectives and KPIs for the team and ensure regular progress reviews.
Advertising and Promotion:
Oversee the creation and execution of advertising campaigns, including digital, print, and outdoor media.
Coordinate promotional activities, product launches, and events tincrease market visibility.
Public Relations and Communication:
Build and maintain relationships with media, industry partners, and stakeholders tenhance the company's reputation.
Develop and manage communication strategies, including press releases and corporate materials.
Digital Marketing and E-commerce:
Lead digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing.
Optimize the company's e-commerce platforms and monitor performance analytics.
Budget Management:
Prepare and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
Track and report on marketing expenditure and campaign results.
Stakeholder Engagement:
Collaborate with internal teams such as sales, production, and customer service talign marketing activities with business objectives.
Engage with external partners and agencies tenhance marketing initiatives.
Requirements
Qualifications and Experience:
Bachelor's Degree or MBA in Marketing; a qualification in Public Relations will be an added advantage.
7-10 years of working experience in a similar role, with at least 3-4 years in a managerial capacity.
Membership with the Chartered Institute of Marketing (CIM) is mandatory.
Skills and Competencies:
Strong leadership and team management skills.
Excellent communication, interpersonal, and negotiation abilities.
Proficiency in digital marketing tools, analytics, and CRM platforms.
Exceptional problem-solving and strategic thinking capabilities.
Ability twork under pressure and meet tight deadlines.