Marketing Manager At Ufanisi Digital Media

General PurposeTo develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.Main Job Duties and Responsibilitiesmanage and coordinate all marketing, advertising and promotional staff and activitiesconduct market research to determine market requirements for existing and future productsanalysis of customer research, current market conditions and competitor informationdevelop and implement marketing plans and projects for new and existing productsexpand and develop marketing platforms including social media platformsmanage the productivity of the marketing plans and projectsmonitor, review and report on all marketing activity and resultsdetermine and manage the marketing budgetdeliver marketing activity within agreed budgetreport on return on investment and key performance metricsdevelop pricing strategycreate marketing presentationsliaise with media and advertisingcollaborate with the sales functionmonitor industry best practicesEducation and Experiencebusiness or marketing-related degree or equivalent professional qualificationexperience in all aspects of developing and managing marketing strategiestechnical marketing skillsproven experience in customer and market researchrelevant product and industry knowledgedigital marketing skillsexperience with relevant software applicationsKey Competenciesexcellent written and verbal communication skillscollaborative skillsformal presentation skillsorganization and planningstrategic and critical thinking skillsdata analysis and managementproblem analysis and problem-solvingteam leadershippersuasivenessadaptabilitycreativityjudgment and decision-making