The Marketing Officer will be responsible for developing and executing marketing strategies, coordinating with the team, and ensuring the creation of impactful marketing content. You will streamline our marketing activities, drive business growth, and maintain brand consistency across all channels. Your work will be crucial in increasing customer engagement and supporting the overall marketing objectives of our organization.
Key Responsibilities:
Strategic Marketing
Develop and implement strategic marketing plans aligned with organizational goals.
Collaborate with teams to ensure cohesive messaging across all platforms.
Campaign, Content Creation and Messaging
Craft compelling marketing messages for various campaigns and marketing materials.
Work with internal teams to create and review all marketing collateral (brochures, websites, advertisements, etc.).
Marketing Coordination
Coordinate all marketing activities to ensure alignment with business objectives.
Streamline marketing processes to improve efficiency and ensure timely delivery of marketing initiatives.
Business Intelligence & Customer Insights:
Conduct business intelligence analysis to understand market trends and customer behavior.
Implement customer satisfaction surveys and use data to refine marketing strategies.
Brand Management and Messaging
Position IRES effectively in the marketplace to increase visibility and customer loyalty.
Public Relations and Media Communication
Handle public relations tasks and maintain positive relationships with media outlets.
Manage press releases, public statements, and other external communications.
Event Planning & Coordination
Oversee marketing events planning, including product launches, webinars, and conferences.
Manage partnerships and sponsorships with other brands and organizations.
Team Collaboration:
Collaborate with other departments such as sales, product development, and customer support to achieve marketing objectives.
Support team members by providing guidance and ensuring that all marketing activities are aligned with the broader business strategy.
Performance Tracking and Reporting:
Monitor marketing campaign performance, measure ROI, and provide reports to senior management.
Use analytics tools to track engagement, customer acquisition, and campaign success.
Innovation and Trend Monitoring:
Stay updated with the latest marketing trends, tools, and technologies.
Propose new, innovative marketing strategies to engage with customers and enhance brand presence.
Requirements:
Qualifications:
A bachelor's degree in Marketing, Business Administration with a concentration in marketing, or a related field.
Professional certification in marketing.
Proven experience in marketing or communications, preferably in a corporate or agency setting.
Excellent communication and interpersonal skills.
Ability to craft engaging content for various audiences.
Proficiency with marketing analytics tools.
Strong organizational skills with the ability to manage multiple tasks and deadlines.
Strong understanding of digital marketing strategies and tools (SEO, SEM, email marketing, social media).
Creative thinker with strong problem-solving abilities.
Ability to work independently and as part of a team.
Detail-oriented and results-driven.