GENERAL JOB DESCRIPTION:
This position has the overall responsibilities of:
Achieving national commercial targets and other assignments as may be directed by utilizing the company commercial team and/or distributor(s).
Overseeing customer and distributor relationships ensuring all issues are resolved promptly to achieve growth and retention targets.
Managing, developing, coaching, and motivating the commercial team to ensure SOPs are followed and targets are met.
Maintaining current knowledge of relevant developments and establishing necessary contacts (e.g., government, local associations) within the country.
Developing and delivering accurate and timely sales, distributor, and market reports.
SPECIFIC JOB RESPONSIBILITES:
The Sales Manager is responsible and accountable for the following Core job elements:
Collaborate with the CEO to develop and implement sales initiatives, programs, and strategies for key market capture.
Develop standard operating procedures for the commercial team and ensure compliance by all staff.
Manage, develop, coach, and motivate the commercial team to ensure SOPs are followed and targets are met.
Achieve commercial targets. Targets may include Net Sales, Cost of Selling, Trade Coverage etc.
Maximize sales volume and revenue growth through distributor, wholesaler, and retail outlet management.
Forecast, develop, and set sales objectives for regions and territories.
Develop and execute appropriate 5P strategies, tailoring strategies to each market.
Manage customers by providing a high level of customer service and resolving issues promptly.
Ensure distributor compliance with targets and agreements, reviewing regularly and identifying areas of improvement.
Constantly monitor market conditions and competitor activities. Provide timely market intelligence reports with actionable insights based on data to the CEO for discussion and implementation.
Drive Go-To-Market strategies and execute annual business plans aligned with budget goals.
Oversee the execution of advertising and promotional campaigns, managing the 'Call Value System' to optimize resource utilization and sales effectiveness.
Ensure effective implementation of class-of-trade and Go-To-Market strategies across retail environments.
EDUCATIONAL AND COLLATERAL REQUIREMENTS:
An undergraduate degree from an accredited University with eight years' experience in various and progressively increasing sales responsibilities in a multinational environment. An MBA degree in Marketing or Management is an added advantage.
Demonstrated excellence in 5P field execution, good understanding of and relationships with the trade at all levels. Outstanding shopper and consumer knowledge, negotiations skills.
Ability to deliver impactful reports and insights with exceptional strategic, analytical, creative, communication, team management and presentation skills.
Ability to effectively manage a profit and loss statement, awareness of supply chain and sales activity impacts on the cash flow statement.