Key Responsibilities:
Content and Brand Strategy
Collaborate with the marketing team to brainstorm and execute creative concepts for campaigns.
Content Production
Collaborate with the creative team to develop compelling ad creatives that drive conversions.
Ad Buying
Plan, execute, and manage performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
Monitor and analyze campaign performance, identifying trends and opportunities to optimize for higher ROI.
Conduct A/B testing for ads, landing pages, and creatives to improve performance metrics.
Performance Management
Work closely with the "Content Creation" team, both to set metrics for assessing effectiveness of content and then use these metrics to review and iteratively improve on content
Generate regular performance reports, providing actionable insights and recommendations.
Manage budgets effectively, ensuring optimal allocation and tracking.
Campaigns and Activations
When / if necessary, take part - as part of the Marketing team - in online / offline activities
Market Awareness
Stay updated with platform updates, algorithm changes, and best practices for digital advertising.
Research and implement new performance marketing strategies to reach and engage target audiences.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience in performance marketing or paid media management.
Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, and analytics tools.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Experience with attribution models, audience segmentation, and customer journeys.
Exceptional attention to detail and organizational skills.
Ability to thrive in a fast-paced, results-oriented environment.
Knowledge and Experience:
Educational Background: A Bachelors degree in Marketing, Business or related field
Industry Experience: A minimum of 2 years of experience in marketing or paid media management.
Key Tool management: Proficiency in ad platforms such as Google Ads, Facebook Ads Manager and analytics tools.
Analytical Skills: Strong analytical skills with the ability to interpret data nad provide actionable insights.
Customer Engagement: Experience with attribution models, audience segmentation and customer journeys.