Role overview
We are seeking a highly skilled and proactive Public Relations (PR) Manager to oversee the organization's communication efforts, building a positive image and brand reputation across multiple platforms. The PR Manager will work closely with internal teams and external partners to develop, implement, and monitor public relations strategies that promote the company's mission, products, and services. He/she will also be responsible for managing and enhancing the public image of the organization, crafting media strategies, and fostering relationships with the government, corporate organizations, non-governmental organizations, existing clients and the public in general.
Key Responsibilities
No Responsibility
Develop and Implement PR Strategies
Create and execute PR plans that align with the company's business objectives and promote clean energy solutions in the three core departments.
Reputation and Brand Management
Enhance and protect the company's reputation by crafting consistent and compelling brand messages. Monitor public perception and quickly address any negative publicity or misconceptions about company products and/ or practices.
Stakeholder Relations
Foster relationships with key stakeholders, including government agencies, banks, environmental organizations, investors, and local communities. Represent the company in public forums, at industry events, and in meetings with government officials to promote favorable policies for the core products.
Public Education and Advocacy
Design and implement educational campaigns that inform the public about the environmental and economic benefits of Hexing products.
Monitoring and Reporting
Track media coverage, public opinion, and industry trends related to company products while providing regular reports on the effectiveness of PR campaigns, including media mentions, public sentiment, and social media engagement.
Investor Relations Support
Support investor relations by preparing communication materials that highlight the company's performance, growth, and technological advancements in solar energy, smart water and power metering; and, assist with preparing presentations and press releases for investor meetings
Clean Energy Trends
Position the company as a forward-thinking leader by highlighting the latest trends in solar technology, Smart water and Power meters.
Competitive Analysis & Benchmarking
Regularly monitor competitor PR activities, media coverage, and market positioning to ensure the company remains a leader in the industry; and use data from competitor analysis to benchmark the company's own PR efforts, adjusting strategies to maintain a competitive advantage.
Clean Energy Awareness Campaigns
Partner with environmental NGOs, or government agencies to sponsor clean energy awareness campaigns, particularly those aimed at communities that are underserved by clean energy
Employee Advocacy and Internal Communications
Develop internal communication plans that keep employees informed about the company's projects, sustainability goals, and external PR campaigns. Ensure employees are aware of the company's mission, values, and achievements in the clean energy space
Crisis Management & Reputation Monitoring
Act as a key spokesperson during times of crisis, managing media inquiries and coordinating with senior leadership on the communication strategy.
Proactively monitor and assess potential risks to the company's reputation, preparing crisis communication plans and responding swiftly to mitigate damage
Stakeholder Engagement
Engage with key stakeholders, including customers, partners, banks and government officials, to ensure alignment in messaging and public perception.
Job Requirements:
Educational Background and Experience
Bachelor's degree in marketing, advertising, public relationship, business administration, communication or any other related field
Minimum 5 years of work experience in media, public relations, communications or photovoltaic industry
Experience working with the government is a mandatory requirement
Knowledge and skills required
Strong verbal and written communication and analyzing skills
Fluency in both spoken and written English
Excellent interpersonal and coordination skills
Strong relationship with governmental and non-governmental agencies is an added advantage
Familiarity with PR tools, media databases, and reporting platforms.
Strong organizational skills and attention to detail.
Report relationship
Report to Regional CEO