Role Purpose
To assess market insight and analytics needs at a regional level, provide expert advice to regions, clusters, and countries on activities, coordinate activities, and ensure consistent deployment of market insight and analytics processes, systems, and approaches. This role will also define and develop key global data collection standards, processes, and templates and manage the tracking and collation of marketing performance information. They will also work closely with their Insights counterparts in other regions, SBUs, and the Performance roles in the Hubs, to ensure alignment and consistency.
Main Accountabilities But Not Limited To The Following
Consultancy, analysis & problem-solving
Leads the provision of market insights and analytics in the region, guiding region, cluster, and country teams.
Identifies and assesses the current state of market insights and analytics in the region, processes, and systems, defines opportunities for improvement and design, and develops and implements agreed improvements, enabling global consistency.
Undertakes analysis on options for change, benchmarking contemporary best practices, to support recommendations for change and drive market insight and analytics process and system development.
Distills complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for new market insights and analytics approaches, systems, processes, and tools.
Proactively shares insight & intelligence with the wider Marketing.
Internal customer focus
Builds an in-depth understanding of the operational context, opportunities, and challenges for market insight and analytics activities within the region.
Acts as a champion of the customer by ensuring that insights are applied at all levels.
Makes appropriate linkages to issues across the broader organization, to ensure that the development of market insights and analytics projects and initiatives is based on informed business insight and joined-up thinking.
Consult closely with internal customers and other stakeholders to understand current and future business needs for market insights and analytics.
Service improvement
Designs, develops and manages the regional infrastructure for market insights and analytics (e.g. insight databases/systems).
Provides support to the development of global processes, standards, and best practices for market insights and analytics.
Defines and develops key data collection standards, processes, and templates, and leads implementation at regional levels.
Ensures joined-up planning and delivery of customer, competitor, and market research, insight, and analytics projects and initiatives.
Reviews impact and effectiveness of regional projects and initiatives and identifies opportunities for improvement.
Commercial & financial management
Using agreed corporate systems and processes, plans and manages the budget for agreed market insight and analytics projects and initiatives.
Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
Actively applies learning from the reporting process to improve financial planning, management, and performance within their area.
Relationship & stakeholder management
Promotes and champions best market insights and analytics within regions and countries, and through the Marketing Community of Practice.
Prepares and presents easy-to-understand and engaging reports for relevant teams and stakeholders.
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined-up, and future-proofed approaches and solutions.
Leadership & management
Plans and prioritizes work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
Motivates and encourages team performance.
Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
Role-specific Knowledge And Experience
The successful candidate will need to possess the following requirements:
Degree in economics, statistics, or a social sciences/business-related field, or equivalent
Significant experience in managing and commissioning market insight and analytics projects and initiatives within a large and complex organization.
Demonstrable experience in providing expert advice and guidance on market insights and analytics.
Demonstrable experience in coaching managers to use market insights and analytics to improve business performance.
Quantitative and qualitative research methods
Demonstrable experience in data collection, analysis, and insightful research report –writing
Project management experience