Regional Sales Manager - Upper Central Rift At Basf East Africa Ltd

RESPONSIBILITIES
The successful incumbent will be responsible for driving and overseeing the growth of the regional crop protection business by executing a go-to-market strategy that ensures the development and expansion of herbicides, fungicides, and insecticides for specific crops in the area.
Duties will include the following:
Develop and defend BASF products and market share by achieving sales targets and implementing go-to-market strategies for key segments
Responsible for planning, managing, and defending sales accounts while also representing BASF during sales events, trade shows, and external/internal customer meetings
Monitor and report on market activities, competitors, trends threats, and market opportunities to ensure strategic decision-making
Manage demonstration trials to generate more sales while maintaining a high level of technical competency with retailers
Implement credit risk management for retailers as well as manage distributors and the entire route to market channel
Create strong relationships with retailers and farmers as part of CRM efforts to maintain customer loyalty
Ensure adherence to all BASF guidelines and procedures in order to maintain compliance standards

QUALIFICATIONS
Bachelor's degree in Crop Protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or related field
Minimum 5 years of experience in marketing, sales, technical, and business development preferably in Upper Central Rift
Extensive knowledge and experience in the crop protection industry in Kenya
Strong skills in key account management and field/project management
Excellent written and oral communication skills
Self-driven and motivated with strong organizational abilities
Proficiency in Microsoft Office programs