As a Sales Agent you will be responsible for driving demand for our client Agricultural Solutions, ensuring effective product distribution through appointed distributors, stockists, and growers. This role is critical to channel management, farmer education, and expanding our client market share within your assigned territory. The Sales Agent reports functionally to the Regional Sales Manager and administratively to the Commercial and Digital Excellence Manager.
Key Responsibilities
Create Demand: Promote our client products and build awareness among growers and stockists to drive adoption and usage.
Stock Delivery and Management: Facilitate stock movement from distributors to stockists and growers, ensuring timely delivery.
Training and Education: Conduct training sessions for growers and stockists to educate them on our client solutions and their applications.
Stockist Recruitment: Identify and onboard new stockists to strengthen the distribution network within your territory.
Demo Farms Management: Establish and manage demonstration farms to showcase our client products' effectiveness and benefits.
Farmer Field Days: Organize and execute field days to engage growers, promote our client solutions, and address their farming needs.
Achieve Sales Targets: Consistently meet or exceed assigned sales targets and contribute to overall business growth.
Market Intelligence: Provide feedback on market trends, competitor activities, and customer needs to inform strategies.
Collaboration and Reporting: Work closely with Regional Sales Managers and the Commercial and Digital Excellence Manager to align on goals, strategies, and performance updates.
Other Duties: Perform additional responsibilities as may be assigned by our commercial team.
Requirements
Education and Experience Requirements
Degree or Diploma in Agriculture or a related field.
Experience in agricultural sales, crop protection, or agronomic services is highly advantageous.
Knowledge of Kenyan agricultural practices and challenges.