Job Title: Sales Executive - Kisumu Location: Nairobi, Kenya Salary: KES 40,000 - 50,000 Company Overview: Our client is a dynamic and modern company specializing in the distribution of FMCG products, with a focus on premium and luxury alcoholic beverages, including high-end wines and spirits.
The company prides itself on delivering exceptional service, maintaining strong client relationships, and expanding its presence in on-trade and wholesale markets across Kenya and the region.
Role Purpose: The Sales Executive will be responsible for managing existing high-end client accounts, driving new sales opportunities, and identifying growth potential within the luxury alcoholic beverage segment.
This role requires a deep understanding of premium brands, strong relationship management skills, and the ability to meet and exceed sales targets in the on-trade and wholesale channels.
Key Responsibilities Client Relationship Management: Manage and cultivate relationships with existing clients, including upscale bars, restaurants, clubs, and wholesalers, to ensure satisfaction and repeat business.
Provide continuous support to clients, ensuring they are well-informed about product offerings, promotions, and new launches.
Sales Growth: Identify and pursue new sales opportunities within the luxury alcoholic beverage market to expand the customer base.
Develop and execute strategies to identify growth areas and maximize sales in assigned territories.
Market Analysis: Stay informed about market trends, competitor activities, and customer preferences to identify challenges and opportunities.
Use market insights to tailor sales approaches and strategies for premium and luxury clients.
Performance Monitoring: Track sales performance and institute corrective actions to achieve and exceed targets.
Prepare and submit detailed reports on sales activities, client feedback, and market conditions.
Brand Representation: Serve as a brand ambassador for luxury wines and spirits, ensuring the products are presented and promoted appropriately in on-trade outlets.
Participate in high-end events, tastings, and activations to support brand visibility and engagement.
Qualifications and Experience: Bachelors degree in Sales, Marketing, Business Administration, or a related field.
Minimum of 2 years of sales experience in the FMCG sector, specifically in the premium or luxury alcoholic beverages industry.
Proven experience working with upscale on-trade outlets, wholesalers, and distributors of high-end wines and spirits.
A deep understanding and appreciation of luxury alcoholic brands.
Skills and Competencies: Relationship Management: Exceptional interpersonal skills and the ability to build and maintain long-term relationships with high-end clients.
Sales Expertise: Strong ability to identify opportunities, negotiate deals, and close sales effectively within the luxury segment.
Market Savvy: Good understanding of the premium alcoholic beverage market, trends, and customer preferences.
Communication Skills: Excellent verbal and written communication skills to engage effectively with clients and internal teams.
Organizational Skills: Strong time management and organizational abilities to manage multiple clients and sales activities.
Self-Motivation: Goal-driven, proactive, and able to work independently to achieve targets.
Presentation Skills: Ability to represent luxury brands professionally during client meetings, events, and activations.
Application Process: Interested candidates are invited to apply by submitting an updated CV and cover letter.
For any queries, please contact us at +254 784 155 512.