Overall purpose
Maximises sales revenue by working with distributors and other trade partners. Works alongside distributors and staff to carry out all required activities to achieve set targets. Monitors and replenishes stock levels at the distributor and trade levels. Ensure the availability and visibility of company products (all SKUs and range), identify gaps in the distribution chain, and take necessary action to address the gaps and bring them to management's attention for action. Responsible for generating revenue by closing sales. Sells products directly to trade and customers primarily via face-to-face contact. Develops strong relationships with these customers to ensure sensitivity to the customer's needs, concerns and emerging requirements.
Main Duties and Responsibilities
Sales Achievement :
Ensures the achievement of agreed sales and revenue targets through distributors and other partners that resell DKT's products.
Implements assigned action plans aimed at achieving sales and revenue targets.
Continually monitors own performance against plans and targets and takes remedial action where required
Maintains sales records and prepares sales reports as required
Closely monitors distributors/partners against anticipated sales revenue and ensures on-target performance is achieved
Continuously promotes DKT's products and services with a view to increasing customer numbers and achieving Sales/revenue targets
Implement sales and distribution activities in the territory:
Co-ordinates the distribution of DKT's products within the territory to ensure continuous availability
Manages the distribution of branding and promotion materials to enhance visibility and build consumer/trade loyalty within the territory
Mobilizes distributor staff to participate in the implementation of various projects
Identifies requirements for trade promotions and recommends to the Regional Manager
Implements and supports promotional activities in the territory
Monitors competitor activity within the region and reports with recommendations for action
Work with and support distributors/secondary channel partners:
Familiarizes him/herself with the distributor/channel partners' targets for the territory
Supports the distributor/channel partners in developing action plans geared towards the achievement of the agreed targets
In instances of shortfalls, establishes causes and takes remedial actions including coaching of distributor staff and trade promotions, in consultation with the Regional Manager
Works alongside distributor staff, as part of the coaching and monitoring process
Trains all trade partners on DKT's products and offers
Support retailers in the business line assigned i.e. OTC/GT business
Recruit retail selling outlets and other secondary selling outlets as will be advised from time to time
Provides DKT products to resellers in these outlets
Provides follow-up with distributors, dealers and other partners to ensure satisfaction with products and/or services provided
Provide Reports:
Generates weekly, monthly, and quarterly reports on the sales trends in the territory
Generates weekly reports on channel performance
Market intelligence reports on competitor activity
Any additional duties & responsibilities assigned.
Essential Knowledge:
Good knowledge of DKT's products/services and pricing practices.
Basic knowledge and use of technical principles, theories, and concepts.
Competencies:
Able to work and deliver on short-term targets and objectives.
Go-getter with a positive attitude
IT literacy.
Able to operate in a performance-driven organization.
Good communication and presentation skills.
Qualifications & Knowledge:
Bachelor's Degree in a Business-related field.
Diploma in Sales & Marketing.
2-3 years of sales experience.