Purpose for the Job
To drive new business revenue targets by generating new business premiums through various product lines including Motor, Medical, Life, Pensions, Professional Indemnity, Personal Accident, Home Insurance, and other relevant Retail and SME products in line with the Retail and SME divisional strategy.
Duties and Responsiblities
Generate new business in line with agreed individual targets.
Identify, target and build new relationships with new potential clients for revenue growth.
Develop a credible pipeline of prospective clients and growth strategies that result in weekly, monthly and annual targets.
Be able to clearly articulate value propositions for prospective clients.
Identify, target, and penetrate niche markets and create awareness of retail Insurance products within the niche market.
Preparation of competent proposals/quotations/presentations to prospect clients.
Develop business growth strategies to help drive revenue growth.
Develop and sustain long-lasting relationships with customers.
Create targeted sales and marketing plans including activations within existing corporate clients to mine retail business.
Understand client needs and be able to tailor solutions to address them.
Participate in product development and creation of marketing collaterals to support targeted value propositions.
Develop a calendar for marketing campaigns in liaison with cross marketing teams.
Provide weekly and monthly production pipeline conversion reports.
Key Result Areas
At least 100% achievement of the individual new business targets for Retail & SME.
At least 95% of retention of all new business introduced in the previous year.
Key Competencies
Excellent Communication skills– Speaks clearly and persuasively.
Systematic Reasoning – Recognises and clarifies problems.
Product Knowledge – Fair knowledge and understanding of General, Life & Medical Insurance.
Quality – Demonstrates accuracy and thoroughness.
Customer Service – Responds promptly to customer needs.
Teamwork – Able to work in a team set up to achieve team commitments.
Integrity – Maintains an honest and professional approach in all dealings.
Knowledge And Skills Required
A minimum of 4 years of experience in insurance sales.
Organizational and analytical skills.
Excellent Interpersonal and communication skills.
Flexibility and adaptability skills.
Healthy knowledge of IT solutions and systems.
Professional and Academic Qualifications
Bachelor's Degree in a Business-related field from a recognized university.
Diploma in insurance (AIIK or ACII).
Diploma in Marketing (CIM) will be an added advantage.