Job Description
This role involves planning and directing marketing initiatives to build a positive public image, raise awareness, and engage target audiences through strategic communication campaigns and media relations.
Key Responsibilities
Develop and implement comprehensive marketing and communication strategies that align with the company's goals and objectives.
Manage and nurture relationships with key stakeholders, including patients, insurance providers, healthcare partners, and regulatory bodies.
Oversee the onboarding process of insurance companies, ensuring seamless integration and strong partnerships.
Lead and coordinate the marketing departments across all facilities, ensuring consistency in branding, messaging, and promotional activities.
Develop and manage content for all internal and external communications, including press releases, newsletters, social media, and website updates.
Monitor and analyze market trends, competitor activities, and patient feedback to inform strategic decisions.
Drive initiatives to enhance the company's reputation, patient engagement, and overall market presence.
Plan and execute marketing campaigns, events, and promotional activities to boost brand awareness and client acquisition.
Ensure effective communication channels within the Oasis Healthcare Group, fostering a culture of transparency and collaboration.
Prepare and manage the marketing budget, ensuring optimal allocation of resources and cost-effectiveness.
Collaborate with clinical and administrative teams to support service delivery and patient experience improvements.
Represent the company at industry events, conferences, and meetings to enhance networking and partnership opportunities.
Skill & Experience
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Proven experience in a senior marketing and communications role, preferably within the healthcare industry.
Strong understanding of healthcare marketing, branding, and communications strategies.
Excellent relationship management, negotiation, and stakeholder engagement skills.
Proficiency in digital marketing tools and platforms.
Exceptional written and verbal communication skills.