Job Summary:We're looking for an experienced and creative Social Media Manager to oversee our social media presence and execute content according to a marketing strategy developed by our partnered marketing agency. This remote role involves repackaging existing content, creating new audience-focused posts as needed, and running effective ad campaigns across Meta and Google. The successful candidate will demonstrate an ability to craft and adapt content for a Western audience, optimizing reach and engagement through strategic social media practices.
Key Responsibilities:
Repackage existing content for Meta, Facebook, and TikTok according to established content pillars.
Create new, engaging content as needed to align with the marketing strategy.
Implement and analyze Meta and Google ad campaigns to increase engagement and conversions.
Conduct keyword research and utilize trending topics and relevant hashtags, with a focus on Western markets.
Regularly analyze social media metrics, generating insights for continuous improvement.
Stay updated on emerging social media trends, tools, and best practices.
Ensure content aligns with SEO best practices to boost organic reach.
Execute social media in alignment with an overarching marketing strategy set by our marketing agency.
Show willingness to learn and adapt content to resonate with a Western audience.
Qualifications:
Minimum of 3 years of experience in social media management, preferably within the fashion industry.
Bachelor's degree in Marketing, Communications, or related field.
Proven experience managing and analyzing Meta and Google Ads.
Strong creativity, with the ability to repurpose and optimize content for multiple platforms.
Analytical skills to assess social media performance metrics and drive data-based improvements.
Excellent communication skills and ability to work collaboratively.
Familiarity with SEO practices for social media.
Ability to adapt content strategies to target Western audiences effectively.
Work Schedule:
Twice-weekly virtual meetings
Regular performance reporting and insights sessions
Full-time