Job Purpose Statement
This role is responsible for?planning and executing all media activities including advertising; targeted campaigns and activation programs through the different digital media channels and agencies while ensuring that the return on investment is realized. This position reports to the?Director - Communications.
Responsibilities
Develop and implement Digital and Social Media Strategy aligned to the overall department strategy and the larger Equity Group Strategy.
Develop Digital and Social Media plans and budgets in line with agreed results for the function.
Recruit digital and social media agencies in collaboration with the Media Buying and Planning Manager – Digital and social media and set expectations in terms of Terms of Reference.
Develop social media context strategy and plans and support the officers in developing and scheduling content for the various social media handles.
Work with the web content teams to ensure that content on websites is updated based on the developments within the business and internally set timelines for regular changes.
Ensure that all handles are well designed and align to the brand standards.
Oversee all social media activities by ensuring the right content is scheduled and posted on the sites and responses monitored through active social media engagements.
Track the issues emerging and ensure that the social media and digital activities and aligned and leverage, where possible, to the valuable happenings.
Monitor the metrices for the different social media platforms and ensure that the target reach and level of engagement is achieved.
Overseen the Communications Officers – Digital and social media by ensuring that they are properly guided, trained, and that they are meeting the expectations.
Offer coaching and mentorship to colleagues and stakeholders on the relevant areas of work with the objective of collaboratively realizing the company objectives.
Qualifications
A university degree in media studies or journalism or any related field.
Must?have at least 5 years' experience in social media management either through an agency or within a competitive corporate setting.
Must?have a solid understanding of digital media landscape, practices, value proposition and effective ways of working with agencies and other channels.
Must?be?excellent?in both verbal and written English.
Be a hands-on person and a trend spotter in the communications sector.
Must have good stakeholder management skills – to mobilize consensus, consult effectively, influence decisions and tradeoffs.
Ability to make compelling business cases, negotiate and influence results.
Be passionate and bring a unique set of skills to the company, expanding on its existing knowledge.