Strategic Leadership:
Develop and implement a comprehensive marketing strategy for the group, aligning with the overall business objectives.
Provide strategic direction to the media and advertising agency, ensuring that all marketing efforts are cohesive and contribute to the agency's growth and market leadership.
Lead the internal marketing team to drive visibility, brand growth, and business development across all portfolios within the group.
Business and Partnership Growth:
Identify and cultivate new business opportunities and strategic partnerships to enhance the agency's market presence.
Work closely with the sales and business development teams to create and execute marketing initiatives that drive revenue growth.
Foster relationships with key stakeholders, clients, and partners to enhance the agency's reputation and expand its client base.
Team Leadership and Development:
Oversee and optimize the marketing team, ensuring that roles and responsibilities are clearly defined and aligned with business goals.
Mentor, coach, and develop team members, fostering a high-performance culture that encourages creativity, innovation, and professional growth.
Ensure the marketing team is equipped with the necessary skills, tools, and resources to achieve their objectives.
Business Sustainability and Performance:
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on all marketing activities.
Monitor and report on key performance metrics, adjusting strategies and tactics as necessary to achieve targets.
Champion sustainability initiatives within the marketing function, aligning marketing practices with the group's broader sustainability goals.
Customer Experience and Engagement:
Lead initiatives to enhance the customer experience across all touchpoints, ensuring a consistent and positive brand interaction.
Develop and implement customer engagement strategies that build loyalty, advocacy, and long-term relationships with the group's customers.
Utilize customer insights and feedback to continuously improve marketing campaigns and initiatives.
Digital Marketing and Innovation:
Champion digital marketing efforts across the group, ensuring a strong online presence and leveraging digital channels for growth.
Stay abreast of the latest trends and innovations in digital marketing, applying best practices to enhance campaign effectiveness and reach.
Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
Brand Management:
Ensure consistent brand messaging and positioning across all companies within the group.
Oversee the development and execution of brand campaigns that elevate the group's brands in the market.
Lead efforts to refresh and update brand identities as needed to stay relevant in the market.
Cross-Functional Collaboration:
Collaborate with other departments, including sales, product development, and operations, to ensure that marketing strategies are aligned with business needs.
Act as a key liaison between the marketing team and other business units within the group, facilitating communication and alignment.