JOB DESCRIPTION
The scope of the job is to support marketing activities of the University in projects such as developing marketing strategies, campaigns, social media administration and collecting and interpreting marketing analytics.
KEY RESPONSIBILITIES
SPECIFIC DUTIES
Coordinate all marketing events of the University, in the campus of jurisdiction.
Drive the growth of the students' numbers in the respective campus, as envisaged in the PR & Marketing strategic goals in regard to students' population growth.
Deliberately harness the marketing goodwill from University staff, students and other constituents; segment them and continuously devise effective and relevant marketing strategies and incentives for the furtherance of agreed goals, objectives and targets.
Prepare marketing strategies, key in and manage marketing data and effectively use it for a competitive advantage of the University and in particular the campus of jurisdiction.
Carry out marketing research, competitor and customer surveys.
Harness marketing feedback from key constituents.
Prepare relevant marketing reports and design ways of appropriating and responding to these research/survey results and feedback.
Ensure that a favorable image of the University is maintained before its Publics at all times.
Deliberately create, grow and maintain mutually beneficial relations between the University and its Publics and especially within the Campus of jurisdiction.
Working with the Publics Relations Assistant to assist in achieving set public relations objectives.
TEAMWORK AND MOTIVATION – STANDARD
Effectively participate in and driver a contribution to the departmental team and when directed with associated teams within the University.
Be supportive and encouraging of others in the team, respecting the views of other team members applying a flexible approach to delivering team results.
Contribute to building team morale as an active participant in the team.
Cover for colleagues' work during absence.
Demonstrate self-motivation and enthusiasm.
Contribute as an effective member of the Marketing team, attending staff meetings as required.
Develop working relationships with other staff in order to implement specific marketing campaigns.
EDUCATION AND EXPERIENCE REQUIRED
Bachelor's degree in Marketing Management or related field.
KEY COMPETENCIES AND SKILLS
Have excellent customer care skills.
Have excellent interpersonal skills.
Must have good problem-solving skills.
Excellent verbal and written communication skills.
Ability to work under minimum supervision.
Must be a team player.