Marketing Manager At Nomad Africa

As the Marketing Manager, you will be a commercially minded, strategic thinker excited to supercharge growth. Reporting directly to the CEO, you will have experience at a senior level, but also humble enough to get your hands dirty. We are still in the start-up phase, there is plenty of opportunity to get involved and be part of Nomad's success.
Key Responsibilities:
Grow Nomad Africa's Community across all channels and set a marketing strategy in collaboration with Head of Content
Develop and execute a paid media strategy including creating a media plan, compiling a chase list, and implementing a comprehensive performance reporting system
Drive and monitor website conversions, carefully tracking our performance and strategising ways of improvement
Identify and outreach to key partners that build brand awareness
Work with the content team to drive repeat and referral business through our club
Bring valuable insights into audience preferences, competitive dynamics, and market trends.

Key Skills:
Hold a bachelor's degree in marketing or a related field
At least 5 years of previous experience in paid marketing
Expertise across social media, Google Ads, email marketing, SEO and PPC, and proficiency in data analysis tools such as Google Analytics.
A proven track record of successful marketing campaigns with demonstrated ROI
Hands-on experience in handling marketing budgets and forecasting/reporting results
Ideally some experience in PR & Travel Industry
Excellent organisational and time management skills
Strategic thinker with great analytical skills
A positive attitude and collaborative nature
Familiarity with the travel industry would be a significant advantage,
Endless energy and the ability to just get work done
Work in a fast-paced, start up environment
Is friendly, sociable, and diplomatic