About the role.
As the Marketing Officer, you will be responsible for developing, executing, and managing all marketing activities for the college. This role requires a proactive and independent approach to create and implement comprehensive marketing plans and strategies aimed at increasing student enrollments, enhancing the college's brand visibility, and engaging with various stakeholders, including corporates, high schools, and educational institutions. Additionally, you will play a crucial role in ensuring student upgrades by implementing strategies that support student progression and success within the college. Your efforts will directly contribute to the growth and reputation of the college's brand.
Key Responsibilities:
Marketing Strategy and Planning:
Develop comprehensive marketing strategies and plans to meet enrollment goals and promote the college's programs and services.
Identify market trends, opportunities, and competitive insights to inform marketing strategies.
Create actionable marketing plans with clear objectives, strategies, and performance indicators.
Campaign Development and Execution:
Design, implement, and manage multi-channel marketing campaigns, including digital, print, and event-based promotions.
Oversee the creation of marketing materials such as brochures, flyers, advertisements, and social media content.
Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize results.
Stakeholder Relations:
Build and maintain relationships with corporates, high schools, and other key stakeholders to drive partnerships and collaborations.
Represent the college at promotional events, fairs, and networking opportunities to enhance brand awareness and engage potential students.
Reporting and Analysis:
Prepare and present regular reports on marketing performance, including metrics on campaign success, student engagement, and enrollment figures.
Utilize Microsoft Office Suite, particularly advanced Excel, to analyze data and generate insights for decision-making.
Independent Execution:
Operate independently with minimal supervision, demonstrating strong initiative and problem-solving abilities.
Provide expert advice and recommendations on marketing- related matters to support strategic decision-making.
Ensure Student Upgrade:
Develop and Promote Advancement Programs: Create and market programs or initiatives designed to support students in advancing to higher levels of their education, such as moving from undergraduate to graduate programs or progressing through different stages of their current program.
Design Retention Strategies: Implement strategies that focus on retaining students by addressing their needs, providing additional resources, and promoting academic and personal development opportunities.
Enhance Academic Support: Work with academic departments to promote tutoring, mentoring, and other support services that help students succeed and move to the next level in their studies.
Communicate Success Stories: Highlight and share success stories of students who have successfully progressed or upgraded within the college to inspire and motivate others.
Organize Workshops and Seminars: Arrange events or workshops that provide students with information about advanced study options, career opportunities, and how to make the most of their time at the college.
Track Progress and Gather Feedback: Monitor student progress and gather feedback to understand the challenges students face in upgrading. Use this information to refine and improve the support strategies.
Qualifications:
Education and Experience:
Diploma or bachelor's degree in marketing, or a related field.
Minimum of 3 years of marketing experience, with a focus on higher education or a similar service industry.
Proven success in developing and executing marketing strategies and campaigns, preferably in a college or university setting.
Skills and Competencies:
Strong strategic and proactive thinking skills with the ability to drive marketing initiatives.
Proficiency in Microsoft Office Suite, including advanced Excel skills for data analysis and reporting.
Excellent written and verbal communication skills, with fluency in English.
Highly presentable, modern, and confident, with a professional and approachable demeanor.
Ability to work independently, manage multiple projects, and meet deadlines.
Personal Attributes:
Creative and innovative mindset with a passion for marketing and education.
Detail-oriented with strong organizational and time-management skills.
High level of self-motivation, independence, and initiative.
Must be presentable and maintain a professional appearance and demeanor, representing the college effectively at all events, meetings, and public engagements.
