Engagement
Draft, create, and schedule relevant social media copy, images, videos or digital graphics
Develop and maintain a social media calendar that is aligned with Marketing, Fundraising, and Editorial calendars in close collaboration with the Brand and Integrated Communications Manager and WfWI's UK and Germany social media teams.
Create video content for Reels and TikTok and visual content for various social media platforms, including, but not limited to, Instagram, Facebook, and Twitter, with excellent judgment, instincts, and a sharp feel for the social media landscape. Content to produce includes video, a plethora of photography, gifs, short clips, streaming stories, etc.
Develop ideas for our social platforms, posts, and campaigns while keeping abreast of external trends, global cause awareness days and international developments, as well as competitor outputs
Source and create timely social media content to educate various audiences about key campaigns such as International Women's Day, World Refugee and in support of Advocacy goals.
Conceptualize new ways to engage our audiences, ambassadors, and influencer network
Develop compelling and topical content that delivers engagement for global campaigns and educates audiences and potential new donors on key campaign goals
Monitor audience interactions and engage with users across our social platforms
Assist with monitoring the news cycle and identifying trending topics in the media and online
Track, measure, and compare social media performance metrics in monthly reports
Support media relations, influencer outreach and content creation for external events as needed
Perform other duties as assigned, like engaging with celebrities, our Champions and Ambassadors during Global Campaigns, helping to identify and manage relationships with brands for cause marketing activations, etc
Delivery
Ensure WfWI's brand voice is consistent across platforms
Distill complex concepts and language into content that is easily understood
Stay up to date on nonprofit and/or social media trends to support content development
Stay current on trending news, especially related to international development, humanitarian aid, human rights, communications best practices, and digital technologies
Manage and complete work on time to align with social media calendar goals and deadlines
Meeting deadlines and following content requirements in terms of style and project specifications
All our staff are required to adhere to WfWI's Code of Conduct and Safeguarding policies and to our organizational values: Empowerment, Integrity, Respect, and Resilience.
Skills Knowledge and Expertise
Required
Bachelor's degree in marketing, Communications, Journalism, English or related discipline
3+ years of proven experience managing social media accounts and creating content for them
Advanced knowledge of social analytics tools and reporting
Experience managing and creating content on multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok)
Excellent English writing and proofreading skills, as well as the ability to communicate and collaborate effectively
Passion for making creative content on a spectrum of media platforms - social, streaming, film, interactive, etc. Ability to turn any branded content into a volume of social gold (clips, gifs, graphics, photos, stories, copy, etc.)
Well-versed in working with a wide range and quality of video and static imagery - from a collection of photography to short video clips
Proficient with digital publishing, video editing, Adobe Creative Suite, Photoshop, Canva or similar design software
Exhibits an innovative mindset, always seeking ways to evolve and introduce new content offerings, initiating new content ideas and creating
Attention to detail and ability to meet deadlines responsibly
Comfortable in fast-paced environments
Creative and analytically minded
Self-motivated, with the ability to work independently as well as in a team setting.